Alcune considerazioni sulla creatività da CopyBlogger:
Think of creativity as a muscle. The more you use it, the stronger it gets. To increase your creativity, you simply need to “act” like a creative person. Not surprisingly, people recognized as creative tend to share common traits.
Highly creative people:
- Have the COURAGE to try new things and risk failure. Every big breakthrough starts as a harebrained idea. This doesn’t mean you should constantly go off the deep end, just that you should balance your routine portfolio of solutions with an investment in the new and untried. Over time, the risk is usually worth the reward.
- Use INTUITION as well as logic to make decisions and produce ideas. When Matt Drudge designed his Web site, he listened to his gut instead of the Internet gurus. He kept it simple, small, fast, and some would say ugly and primitive. But it works for him, making The Drudge Report one of the most recognizable and popular sites in the world.
- Like to PLAY, since humor and fun are the ultimate creative act. Which is to say you just have to lighten up. We all have goals, and quotas, and deadlines, but it’s not life and death. When you enjoy yourself, your brain relaxes and is able to produce more and better ideas. One of those ideas may be just what you’re looking for.
- Are EXPRESSIVE and willing to share what they feel and think, to be themselves. Blogging is the ideal arena for injecting your personality into your work. People are emotional creatures and respond better to people who appear real, honest, and open. Not only is it more interesting, it can also be more persuasive.